Up until this month, if you’d been wanting to get your hands on certain haute teas—say, the bergamot variety Audrey Saunders uses in Pegu Club’s Earl Grey martini, or maybe the Jasmine Pearl that Julie Reiner favors for Flatiron Lounge’s Beijing Peach cocktail—you could find them online only through In Pursuit of Tea. The company has a brisk wholesale following (Daniel, Craft and Gramercy Tavern serve it), and now they’ve opened their first ever brick-and-mortar shop in Soho.
For the rest of summer, look for cold-brewed infusions ($2.50), in a changing weekly lineup that might include Honey Phoenix oolong from China, Jungpana Estate Darjeeling from India or Moroccan lemon verbena. There’s also hot or cold matcha (a powdered Japanese green tea prepared with a whisk, going for $3.50–$4), and baked goods meant to complement the brews—like saffron butter cookies or miniature matcha cakes. Also on offer are various teapots and other accessories, plus 20 loose-leaf varieties ranging from $14–$53 per package.
Founder Sebastian Beckwith has outfitted the diminutive storefront next door to tapas bar Ñ with salvaged wood, antiques, photos from his tea-seeking travels abroad, and a few bench seats for sitting and sipping. Beckwith had planned the space as a pop-up, but he tells the Feed that “the initial response has been so great that I think we’ll do it for a few more months at least.”
In Pursuit of Tea, 33 Crosby St between Broome and Grand Sts (646-964-5223)